Wine newsletter in direct marketing
Branch re-launch | direct marketing concept | graphic design | text | production
Client: Wirtschaftsförderungsinstitut Südtiroler Wein, Bozen
There is no exact date as to when man started cultivating wine. But what happened during the millions of years in-between, during which wines from Alto Adige acquired a rather „outdated old-fashioned“ image, that is what we should be able to find out.
We enjoyed the pleasant synergy effect between „cigar and red wine“ in order to introduce a change of image and the re-positioning of their high quality wines for the Business Development Institute in Bolzano in Alto Adige wine advertising.